Music Marketing with Ohio St. & Michigan Football Fans!
College sports rivalries could be a great way to leverage consumer behavior and audience attention for music marketing ideas & music marketing strategies. For example, Ohio State and Michigan have arguably the biggest rivalry in college sports.
This could be a great opportunity to add more to the competitiveness of both schools to see not only who has the better sports team… But who are the real music fans and which team knows how to promote music!
Today, you have to be more creative with your music marketing plan. And now that college athletes can be paid for their name, image and likeness, this gives the music industry another avenue to promote music in 2023. The hip hop community, and music lovers in general, are synonymous with the die hard sports fans in the way they rep their artist, or team, loyally.
If I was a record label or independent artist, I would try ways to incorporate college athletes in my music promotion strategy. This music marketing tip can help you reach a wider audience and tap into a strong college demographic.
So who do you think is going to win this years battle for the Big 10, Ohio State or Michigan?
Follow @6thverse for more music marketing ideas using college athletes!
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