The Brand: Year One Presented by United Supermarkets
Relive the Red Raiders Football’s journey to build The Brand in the program’s first year under the leadership of Head Coach Joey McGuire – from their victories against Texas and Iowa State to their Texas Bowl win against Ole Miss. This debut episode highlights the offseason preparations to get bigger, faster, and stronger going into the next season. Athletes and staff discuss the culture created by Coach McGuire and what it takes to build the Texas Tech Brand to be the toughest, hardest-working and most-competitive team in the country.
About The Brand: Year One
Get an inside look at Head Coach Joey McGuire’s first season with Red Raider football and the future that lies ahead of the program in this new three-part original series. The original series includes exclusive interviews with Head Coach Joey McGuire, quarterback Tyler Shough, and defensive back Dadrion Taylor-Demerson and behind-the-scenes footage of the 2022 season. Fans also get an all-access look at the development of the south end zone project and the preparations leading up to spring practice.
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