경쟁을 넘어 스포츠 자체를 즐기자! 스포츠 인권 운동과 손잡은 나이키
Tomorrow marks one 12 months because the dying of triathlete Choi Suk-hyeon.
A tragedy that put South Korea’s hypercompetitive, at occasions abusive, elite sports activities scene underneath the highlight.
Activists imagine there’s a have to shift the main focus away from outcomes.
Our Han Seong-woo has extra on the mission to reinject pleasure into sports activities.
Till now, South Korea’s sports activities tradition has revolved round outcomes… a choose elite profitable medals within the title of nationwide status.
“I feel up to now, we had been so centered on attempting to inform the world that we exist as a nation… through the Olympic season. Korea is among the few international locations who’re nonetheless counting what number of gold medals, silver and bronze.”
Seeing it as the foundation of the abuse suffered by Korean athletes, activists like Chung have lengthy tried to reverse this pattern, and now they’re beginning to acquire momentum.
“Including weight to the motion is multinational sportswear company, Nike. Via its not too long ago launched Play New marketing campaign, Nike Korea goals to shift the main focus away from extreme competitors to athletes truly having some enjoyable.”
That includes as its most important mannequin is brief monitor pace skater Shim Suk-hee, who’s additionally credited for respiration life into the MeToo Motion amongst athletes in Korea.
One varsity program true to Play New’s message is Seoul Nationwide College soccer.
Solely three of SNU’s nineteen gamers have performed on the prime degree in highschool.
Shedding’s okay so long as they provide it their finest… as a result of the top aim is not about taking residence a trophy.
“For us, it is all about having enjoyable and rising within the course of. Via sports activities, gamers be taught to work collectively, respect each other and overcome obstacles as a crew. The life classes realized add as much as constructing productive members of society.”
In the meantime, Yonsei College makes positive their scholar athletes do not fall behind academically.
“That stereotype of athletes passing up on schoolwork to concentrate on athletics bothered me. I wished to alter that and so, I studied even more durable.”
The college realizes not everybody turns professional and that gamers are college students first and athletes second.
Most want a back-up plan to organize for all times after sport.
“Whether or not it is attributable to accidents or just a scarcity of talent, some athletes simply do not make it to the highest and quit midway. Faculties want to supply them with one other profession path by training.”
It is all a part of the motion to guard athletes by redefining sports activities as not solely a profession but additionally a pastime.
“Sport is definitely a human proper. This isn’t for a small group of people that can compete on the worldwide degree. I feel sports activities generally is a good instrument for lots of kids to enhance their well being, their psychological well being in addition to different skills.”
Han Seong-woo, Arirang Information.
#SouthKorea #Sports activities #tradition
2021-06-25, 19:00 (KST)
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