Historically, positions of leadership and power in professional sports and organized sports in general have been occupied by men. What if pro sports were owned, designed and run by women? How might the experiences change or stay the same – the competition formats, the way athletes are treated, the storytelling themes that get elevated, and the cultural conversation around the value of sports and their intersection with critical issues in society?
Recently, we’ve been offered a look into that crystal ball. The success of the National Women’s Soccer League has been driven by a female commissioner with female celebrities as investors. Female athletes have brought the WNBA to new heights by leading the way on racial justice themes in sports. New women’s professional softball, volleyball and lacrosse leagues introduced by Athletes Unlimited look nothing like traditional men’s leagues.
Join the Aspen Institute’s Sports & Society Program for our next Future of Sports conversation April 16 from 12-1 pm ET when we explore these developments – and how the perspectives of women shaped them. In partnership with Axios Sports, we take measure of the growth of women’s sports, where it’s headed, and how female-driven innovations could create new opportunities for the sports industry broadly. What can be learned about pro sports as women taken control of their games?
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