Doug Eldridge joined Leland Vittert on News Nation to break down the rumors surrounding college football potentially breaking away from the NCAA in the next couple of years.
“The NCAA is preemptively positioning itself for an antitrust style break-up the likes of which we probably haven’t seen since the early 80’s and the Bells,” said Eldridge. “This is driven largely by increasing media rights deals, which are up 40-80%. The Big Ten just signed a 7yr/$7B TV rights deal across 3 networks. It’s not apples for apples, but the NFL signed an 11yr/$110B extension for its media rights across a package of 5 networks and streaming platforms. The CFP sees the meteor in the atmosphere and realizes the NCAA is the unsuspecting dinosaur.”
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