In today’s episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.
See the full episode at
We speak about what innovation and creativity mean at LEGO, and how they look for partners to invest in.
#LEGO #innovation #venture #startup #investment
Topics covered in today’s episode:
00:01:00 – What is LEGO Ventures and its purpose: Play can be a great basis of learning
00:03:20 – How creativity and innovation is a part of the culture at LEGO
00:05:00 – What makes an investment interesting for LEGO
00:08:30 – The reason why the Ventures team is separate from the core business
00:10:00 – What “value” means for LEGO, going beyong ROI
00:11:00 – The link between the idea and the team in how investment choices are made
00:14:00 – The dangers of diversifying innovation too far from the core business
00:18:00 – What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus
Links mentioned in today’s episode:
LEGO Ventures website:
Rob Lowe’s LinkedIn profile:
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at
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