“Unretirement” launches today with Tom Brady, Julian Edelman, Dan Marino, Josh Allen, Emmitt Smith, Randy Moss, Jerry Rice, and all of your favorite chips and sips! (And a little Eminem for good measure)
It’s not every day that you get the opportunity to bring a lineup of legends out of retirement, but that’s exactly what the team Frito-Lay and PepsiCo Beverages did to celebrate the start of the National Football League (NFL) season. Directed by the talent Rick Famuyiwa in partnership with Superprime Films. Created by agency team #D3.
Be sure to keep an eye out for the spots throughout the season!
Back To Football | Unretirement – Frito-Lay and PepsiCo Ads | NFL | Full Video
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#nfl
#kickoff
#backtofotball
#pepsi
#pepsico
#persiads
#fritolay
#d3
#storytelling
#creative
#pepsicoproud
#magicmakers
#guesswhosback
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